it pays to look good at all times

it pays to look good at all times

fcition
edward w pritchard

The shop owners in the dry cleaning business earned accolades in a marketing study for convincing Black Americans to bring their clothes in for cleaning on a regular basis. The Black Americans were conscientious of their appearance, dressed carefully for work and often attended Church which called for nice formal clothes.

However, the much larger demographic, White [ or Caucasian] Americans seldom went to the dry cleaners anymore. A drop in men employed in the work force, the green movement among females and the casualization of America caused a drop in the visits to the dry cleaning establishments among White Americans.

It pays to look good at all times was a campaign launched and aimed specifically at White Americans. A line of wool hospital clothes was developed requiring dry cleaning at all times when dirty. Now a days, after the successful launch and promotion of the line of wool hospital clothes, White Americans can be seen often at the dry cleaners and if one looks carefully they look quite spiffy at the hospitals in their new clothes.