The Car Dealer who didn't want to Sell Cars

The Car Dealer who didn't want to Sell Cars

Fiction
Edward W Pritchard

Uncle Carl had two successful body shops but really didn't start to make money until he began to buy old cars at the car dealers auction and then renovate and sell them, first as a hobby but later as a very lucrative business. He had always been hard working and a successful craftsman, but no one could figure out how he was able to make so much money flipping cars.

No-one could ascertain his secret that is until one summer, I solved the mystery of the car dealer who didn't want to sell cars. I was off College and couldn't find a job so my Mother, Uncle Carl's sister arranged for me to work with Uncle Carl. Since their were no unskilled openings in the body shop I worked for him as a sort of assistant and I was able to learn his secrets first hand. Uncle Carl did all the usual things that I studied in college to be successful in business. But the secret of his success was simple. Once he bought and fixed up a car, and he fixed them up very well indeed, it was such a labor of love, that he was very reluctant to sell it. The customers had to press him to get him to sell and it was the customers who resorted to the hard sell to do business with him. In fact, because of his attitude the customers had to have multiple meetings with him to close the sale and as he got busier and busier he got harder and harder to reach which enhanced the process. He would get multiple bids for each vehicle and he actually began to get more and more picky often insisting that there be a good fit between the owner and the car.